It seems like marketers are chasing a new social media trend every few months. A platform changes its algorithm. A new content format appears. An influencer claims to have discovered the latest growth hack. Business owners suddenly find themselves wondering if they need to post more often, create shorter videos, use different hashtags or completely change their content strategy. How ridiculous is that? While social media algorithms certainly influence content visibility, they

I’m totally exhausted. Not the kind of exhausted that comes from hard physical labor… I’m mentally burnt out from all of the “follow 4 follow” notifications I’ve received in the past week. I joined Facebook groups because I am looking for communities of entrepreneurs who genuinely want to share and learn from each other. I did not join because I want to spend my days following people I don’t even know just to push some ineffective short-term algorithm. Based on my own burnout

I’ve always been turned off by the icky aggressive hard sell approach. I just didn’t realize that it had such an innocuous sounding name. What I mean is – and you can call me old fashioned if you want – “bro” used to be a sign of camaraderie and respect. Maybe it’s because I’ve always just kept moving past those types of ads and onto the authentic marketing that I respond to. Are we as humans becoming so numb to everyone else that we believe these aggressive tactics still wor

Promoting your book is one thing. Marketing it is another.

The human eye remains the most reliable asset when it comes to copyediting and proofreading for ads and marketing materials.