Your Business Thrives When Everything Flows

Most people think about a business in pieces. Marketing. Operations. Finance. Client experience. Information. Fulfillment. Strategy. We give each area its own name, its own software, its own goals and often its own solutions. When something isn't working, we naturally focus on the area where the problem appears. If marketing isn't producing leads, we improve marketing. If projects are running behind, we redesign operations. If cash flow is inconsistent, we look at the finance

Most entrepreneurs think their business runs on products, services or sales. In reality, every business also runs on information.

Many business owners assume they need more staff, more software or more productivity when these symptoms appear. The real issue is usually much simpler: They need more visibility into how work is actually moving through their business.

I’ve always been turned off by the icky aggressive hard sell approach. I just didn’t realize that it had such an innocuous sounding name. What I mean is – and you can call me old fashioned if you want – “bro” used to be a sign of camaraderie and respect. Maybe it’s because I’ve always just kept moving past those types of ads and onto the authentic marketing that I respond to. Are we as humans becoming so numb to everyone else that we believe these aggressive tactics still wor