top of page
All Posts


Before You Buy Another Business Tool, Look at What You Already Have
Something about the way small businesses talk about technology has been bothering me lately. We have more software available to us than ever before. There is a tool for practically everything a business owner might want to accomplish. CRMs manage contacts and customer relationships. Canva creates graphics. Adobe handles PDFs and creative work. Project management platforms organize tasks. Form builders collect information. Scheduling platforms manage appointments. There are ap
Sep 611 min read


The Hidden Work Behind Every Tool You Add
Technology has made it possible to run a remarkably sophisticated business from a laptop. A solo business owner can schedule appointments, collect payments, manage projects, communicate with clients, send emails, create proposals, track finances and automate repetitive tasks using tools that once would have required an entire administrative team. That accessibility has changed small business for the better. And it’s created a new kind of complexity. Every tool you add to your
Aug 295 min read


Before You Replace Someone With AI, Do You Understand What You're Replacing?
AI can handle more small business tasks than ever before. But before replacing a person, process or function, there’s a bigger question worth asking: What else was happening because a human was doing that work? This article explores the downstream consequences we may not see until something else in the business begins to change.
Aug 96 min read


How Customer Flow Impacts Retention and Referrals
Many business owners assume client retention and referrals are driven primarily by great customer service, and customer service certainly matters. But what clients actually experience in many businesses has far less to do with friendliness and far more to do with how smoothly information, communication and responsibilities move behind the scenes. Clients feel confident when those internal systems flow well. They know what to expect. They receive timely communication. Projects
Aug 23 min read


A Different Way To Understand Business
Most people think about a business in pieces. Marketing. Operations. Finance. Client experience. Information. Fulfillment. Strategy. We give each area its own name, its own software, its own goals and often its own solutions. When something isn't working, we naturally focus on the area where the problem appears. If marketing isn't producing leads, we improve marketing. If projects are running behind, we redesign operations. If cash flow is inconsistent, we look at the finance
Jul 174 min read


What Is Business Operations Support For Creative Entrepreneurs?
Business operations support focuses on the systems, workflows, processes and organizational structures that keep a business functioning behind the scenes.
Jul 153 min read


Here's What Happens When Your Business Lives In Your Head
Growth becomes difficult. Not because the owner isn't capable and not because the business isn't valuable.
But because everything depends upon one person remembering everything.
Jun 223 min read


Here's Why "Follow for Follow" Isn't A Growth Strategy
Would you rather have 5,000 followers or five clients who genuinely value what you do?
Jun 192 min read


How Information Chaos Creates Operational Chaos
Most entrepreneurs think their business runs on products, services or sales. In reality, every business also runs on information.
Jun 174 min read


Why Financial Flow Breaks Down in Solo Businesses
Most entrepreneurs think about financial challenges with a focus on the numbers. Revenue… Expenses… Profit… Cash flow. Those metrics are important but they don't always reveal the root cause of financial stress. The problem isn't simply a lack of money… it's a breakdown in financial flow. Money is meant to move through a business in a predictable and intentional way. Leads become customers. Customers generate revenue. Revenue supports operations, marketing, growth and owner c
Jun 143 min read


AI Can Create a Workflow - It Can't Create Alignment
AI can create workflows in seconds, but it can't diagnose the underlying issues affecting your business. Learn why visibility, alignment and operational insight still matter.
Jun 103 min read


The Difference Between Being Busy And Having Visibility
Activity creates movement. Visibility creates understanding.
Jun 93 min read


Why Audience Research Matters More Than Social Media Algorithms
It seems like marketers are chasing a new social media trend every few months. A platform changes its algorithm. A new content format appears. An influencer claims to have discovered the latest growth hack. Business owners suddenly find themselves wondering if they need to post more often, create shorter videos, use different hashtags or completely change their content strategy. How ridiculous is that? While social media algorithms certainly influence content visibility, they
Jun 43 min read


The Biggest Operational Problem I See Isn't a Lack of Effort … It's a Lack of Visibility
Many business owners assume they need more staff, more software or more productivity when these symptoms appear.
The real issue is usually much simpler:
They need more visibility into how work is actually moving through their business.
Jun 24 min read


5 Signs Your Business Systems Are Slowing Your Growth
Most business owners don't start their businesses because they love administration, workflows and operational processes.
They start because they're passionate about their craft, their clients and the impact they want to make.
Jun 13 min read


Who Else Is Exhausted?
I’m totally exhausted. Not the kind of exhausted that comes from hard physical labor… I’m mentally burnt out from all of the “follow 4 follow” notifications I’ve received in the past week. I joined Facebook groups because I am looking for communities of entrepreneurs who genuinely want to share and learn from each other. I did not join because I want to spend my days following people I don’t even know just to push some ineffective short-term algorithm. Based on my own burnout
May 11 min read


Is Bro Marketing Really A Thing?!
I’ve always been turned off by the icky aggressive hard sell approach. I just didn’t realize that it had such an innocuous sounding name. What I mean is – and you can call me old fashioned if you want – “bro” used to be a sign of camaraderie and respect. Maybe it’s because I’ve always just kept moving past those types of ads and onto the authentic marketing that I respond to. Are we as humans becoming so numb to everyone else that we believe these aggressive tactics still wor
Apr 253 min read


My Mom Always Says I'm Too Dramatic...
that I make mountains out of molehills. She’s right in some cases. But, when it comes to real data that affects real people and their ability to create a sustainable business that withstands time and gives them the life they want, I don’t see being too dramatic as a bad thing. It’s often difficult to explain the importance of a business plan to creators who know they have a great product / voice / talent / vision. Most creative entrepreneurs don’t see the need because they kn
Apr 223 min read


Quick Question
Promoting your book is one thing. Marketing it is another.
Apr 133 min read


The AI Question and AI's Answer
This is all you need to know right here! It’s been challenging to implement my marketing plan for my new venture as a copyeditor and proofreader. Being able to reach self-publishing authors in a way that shows my professionalism and authenticity has been thwarted at every turn by AI. To be clear, the issue I'm seeing is that many self-publishing authors are using AI tools as a replacement for human copyeditors and proofreaders in an effort to save money and time. I woke up th
Apr 103 min read
bottom of page
