I’ve always been turned off by the icky aggressive hard sell approach. I just didn’t realize that it had such an innocuous sounding name. What I mean is – and you can call me old fashioned if you want – “bro” used to be a sign of camaraderie and respect. Maybe it’s because I’ve always just kept moving past those types of ads and onto the authentic marketing that I respond to. Are we as humans becoming so numb to everyone else that we believe these aggressive tactics still wor

that I make mountains out of molehills. She’s right in some cases. But, when it comes to real data that affects real people and their ability to create a sustainable business that withstands time and gives them the life they want, I don’t see being too dramatic as a bad thing. It’s often difficult to explain the importance of a business plan to creators who know they have a great product / voice / talent / vision. Most creative entrepreneurs don’t see the need because they kn