Supporting the Business Side of Creativity

Most entrepreneurs think their business runs on products, services or sales. In reality, every business also runs on information.

Most entrepreneurs think about financial challenges with a focus on the numbers. Revenue… Expenses… Profit… Cash flow. Those metrics are important but they don't always reveal the root cause of financial stress. The problem isn't simply a lack of money… it's a breakdown in financial flow. Money is meant to move through a business in a predictable and intentional way. Leads become customers. Customers generate revenue. Revenue supports operations, marketing, growth and owner c

It seems like marketers are chasing a new social media trend every few months. A platform changes its algorithm. A new content format appears. An influencer claims to have discovered the latest growth hack. Business owners suddenly find themselves wondering if they need to post more often, create shorter videos, use different hashtags or completely change their content strategy. How ridiculous is that? While social media algorithms certainly influence content visibility, they

I’ve always been turned off by the icky aggressive hard sell approach. I just didn’t realize that it had such an innocuous sounding name. What I mean is – and you can call me old fashioned if you want – “bro” used to be a sign of camaraderie and respect. Maybe it’s because I’ve always just kept moving past those types of ads and onto the authentic marketing that I respond to. Are we as humans becoming so numb to everyone else that we believe these aggressive tactics still wor

that I make mountains out of molehills. She’s right in some cases. But, when it comes to real data that affects real people and their ability to create a sustainable business that withstands time and gives them the life they want, I don’t see being too dramatic as a bad thing. It’s often difficult to explain the importance of a business plan to creators who know they have a great product / voice / talent / vision. Most creative entrepreneurs don’t see the need because they kn