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Here's Why "Follow for Follow" Isn't A Growth Strategy
Would you rather have 5,000 followers or five clients who genuinely value what you do?
Jun 192 min read


Who Else Is Exhausted?
I’m totally exhausted. Not the kind of exhausted that comes from hard physical labor… I’m mentally burnt out from all of the “follow 4 follow” notifications I’ve received in the past week. I joined Facebook groups because I am looking for communities of entrepreneurs who genuinely want to share and learn from each other. I did not join because I want to spend my days following people I don’t even know just to push some ineffective short-term algorithm. Based on my own burnout
May 11 min read


Is Bro Marketing Really A Thing?!
I’ve always been turned off by the icky aggressive hard sell approach. I just didn’t realize that it had such an innocuous sounding name. What I mean is – and you can call me old fashioned if you want – “bro” used to be a sign of camaraderie and respect. Maybe it’s because I’ve always just kept moving past those types of ads and onto the authentic marketing that I respond to. Are we as humans becoming so numb to everyone else that we believe these aggressive tactics still wor
Apr 253 min read
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