Supporting the Business Side of Creativity

It seems like marketers are chasing a new social media trend every few months. A platform changes its algorithm. A new content format appears. An influencer claims to have discovered the latest growth hack. Business owners suddenly find themselves wondering if they need to post more often, create shorter videos, use different hashtags or completely change their content strategy. How ridiculous is that? While social media algorithms certainly influence content visibility, they

I’m totally exhausted. Not the kind of exhausted that comes from hard physical labor… I’m mentally burnt out from all of the “follow 4 follow” notifications I’ve received in the past week. I joined Facebook groups because I am looking for communities of entrepreneurs who genuinely want to share and learn from each other. I did not join because I want to spend my days following people I don’t even know just to push some ineffective short-term algorithm. Based on my own burnout

that I make mountains out of molehills. She’s right in some cases. But, when it comes to real data that affects real people and their ability to create a sustainable business that withstands time and gives them the life they want, I don’t see being too dramatic as a bad thing. It’s often difficult to explain the importance of a business plan to creators who know they have a great product / voice / talent / vision. Most creative entrepreneurs don’t see the need because they kn